Creative Agency for Impact

Willemsparkweg 78
1071 HL Amsterdam

+31 (0)20 754 2336
info@weagency.com

From March 2025 on, Wefilm has expanded to We Agency, the agency for social impact.

News Mar 29, 2024

Seduced by Fossil. What’s holding us back?

In 2050 wil Nederland klimaatneutraal zijn. Om dat doel te halen, moet iedereen meedoen. De overheid roept burgers dus op hun steentje bij te dragen: pak vaker de fiets, koop tweedehands, kies voor seizoensgroenten.

But in the meantime, we as consumers are seduced by advertisements from the fossil industry, for example with air travel, cruises and petrol cars. A confusing message: we have to get rid of fossil fuels that are being promoted everywhere. What is stopping us from stopping these contradictory advertising messages?

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